The Beauty Of Sport Effect
When I look back at the four Olympics, the medals, the lanes, the false starts and the tears, I don’t see results first. I see humans. I see the girl who almost quit. The coach who believed before the evidence. The mother who braided my hair the night before a race like it was a sacred ritual. That is what I call the Beauty Of Sport effect, the invisible force that shapes how we lead, love, build, and heal long after the stadium lights are off.
“The real advantage isn’t speed.
It’s clarity under pressure.”
Today, I’m finally giving that force a home: this blog.
I’ve resisted launching it for years. I told myself I was too busy recovering after twenty five years of elite sport, healing, parenting, too deep in rebuilding myself, transitioning into a constellation of companies in one umbrella “Beauty Of Sport”, . But the truth is: I wasn’t ready to be this visible in my whole self – athlete, investor, mother, African-European woman, leader, and eternal student of life.
Now I am.
Here you will find behind-the-scenes emotional reports:
You will not find match reports here, You will find behind-the-scenes emotional reports: what it really feels like to reinvent yourself after a lifelong identity as “the athlete”, to sit across a CEO whose eyes look like a sprinter on the blocks, or to coach a 10-year-old who doesn’t yet know that the way she ties her shoes before training is already a ritual of power.
This blog exists because three stories are colliding in my life right now:
The story of leadership: working with executives, teams and leaders who want to learn to think like Olympians in their on field.
The story of investment and innovation: entering rooms where capital decides the future of sports, technology and Africa and insisting that courage, culture and character sit at the table too.
The story of the wisdom of sport: remembering why we are here through the quest of athletes.
Why launch now? Because our world is in a constant sprint , AI, geopolitics, climate, social unrest, and yet the skills we need most are not “faster” but deeper: resilience, meaning, emotional range, conscious leadership, the ability to stay human in high performance environments.
The Beauty Of Sport effect is
what happens
when we stop separating performance
from humanity.
Here, I will write about:
The psychology of the starting line, whether it’s your first board meeting, your Series A, your first day back after burnout, or your child’s first race.
The art of conscious leadership, the mistakes I’ve made, the frameworks I’ve built, and the questions I ask CEOs who are winning on paper but losing themselves.
The future of sport and innovation, from Africa to Europe to the global stage, and why I believe athletes and creators must also be investors and owners.
The quiet, private moments, the “ugly cry” in the hotel bathroom after a bad performance, the email that changes everything, the conversation with your child that reminds you why you started.
This will not be a perfect, glossy diary. It will be a laboratory. Some days I’ll sound like a strategist, other days like a mother, a daughter of the continent, a poet who still smells the track in her dreams. All of them are me.
If you are:
An athlete in transition
A leader hungry for more meaning than metrics
A founder trying to reconcile ambition with integrity
Or simply a curious soul who senses that sport is a metaphor for something bigger
...then this space is for you.
I am launching this blog now because I no longer want the most powerful conversations of my life to stay in private rooms, after keynotes, in DMs, or over late-night tea with friends.
“I want to archive the journey, build a body of work my children, my continent and my community can point to and say: “This is what it looks like when sport becomes a philosophy of life.””